Our Management Team

Credence's Management Team brings diverse experience in managing data-centric Marketing Solutions. The team drives a result-oriented work culture fostering innovative thinking for transforming data into profitability.

Amit Vakil - Managing Director & CEO

Amit is a Business Domain Specialist with over 20 years of experience in Direct Marketing space. He is widely known in Direct Marketing circles for his Business Intelligence expertise and Customer Relationship & Engagement skills.

With a strong belief in the ‘Power of Data’, Amit works with a preface - More the data is tortured, more it confesses. He drives vision of the company to continuously transform data into profitability for businesses.

Amit has consistently applied people, processes and technology - collectively, the information systems, to bring about a transition in Database Marketing; setting up Direct Marketing cells as profit centres. With acumen to transform voluminous raw data into meaningful insights, he has empowered business managers with collaboration, knowledge and control capabilities throughout his career.

His portfolio of organizations served extends into multinationals like Colliers International, Dun & Bradstreet and Standard Chartered. At Colliers, Amit has set-up their Business Intelligence cell supporting business initiatives for Asia. Preceding Colliers, he been associated with Dun & Bradstreet wherein he set-up and managed Sales & Marketing Solutions - A Strategic Business Unit of D&B, in India and Middle East.

Samir Modi - President - Business Strategy & Planning

Samir is responsible for identifying and pursuing dynamic growth opportunities at Credence. He drives strategic initiatives that differentiate Credence by leveraging its unique data-driven approach to below-the-line Marketing.

Samir brings with him over 17 years of insightful experience and a proven track record of formulating and implementing successful business strategies across organizations. Samir has an innate knack and a long-standing experience of strategic financial decision-making, financial management and planning, financial restructuring, fund raising, business valuation and taxation. Samir has driven business integration, transformation & re-engineering of start-up business models across India, South Asia, Middle East & North Africa.

As Director - Finance & Corporate Services at Dun & Bradstreet India, Samir has been instrumental in identifying and tapping business opportunities and creating significant value for shareholders. He was actively involved in investment decisions to drive business growth by creating several IPR-based products in Technology & Analytics domain and adding new business lines. Samir has been a key enabler of multiple M&A transactions including Investments in Joint Ventures, Management Buyout and Divestitures. Earlier in his career, Samir was seconded to Unilever Gulf by Price Waterhouse Coopers (PwC), India with the responsibility of managing its UAE operations.

Shakeeb Shaikh - Director - Data & Operations

A data scientist by nature, Shakeeb works at Credence as Director; Data and Operations. He leads Data Design, Product Development and Business Intelligence at Credence.

Shakeeb brings 13 years of experience in designing and implementing Data Strategies around Sourcing, Segmentation and Quality. He has driven several Direct Marketing Solutions with unique projects on Customer Profiling, data-based behavioural analysis, Data Audit, Database Management and Integration processes.

Before joining Credence, Shakeeb served as Vice President - Database at Justdial Limited, wherein he was responsible for streamlining data operations and designing automated process architecture for the business across India. He was also involved in replicating properties and functionalities of domestic business processes on US business alongside strategizing and deploying of new solutions to enhance data strength and accuracy. He had also led Data Operations division at Dun & Bradstreet where he implemented successful processes in quality control, training, project planning and back-office operations for clients in India and USA.