Why Us?

At Credence, we offer data-driven marketing solutions that empower you with actionable business insights driving market penetration. Our unique combination of Business Intelligence and technological prowess drive long-term partnerships that continuously adds value to your business.

Our Capabilities

Data Expertise

We understand Marketing and we know how data drives it. We apply this expertise to plan, create and execute Direct Marketing Campaigns; thereby, increasing customer value and profitability at every touch-point.

Technological Edge

The data is exhaustive, fragmented and complex. We leverage technology to harness this data to create intelligence on your customers. Through our Online Integrated Marketing Application, OptimaX, we provide you the functionality & flexibility to manage Data & Campaigns with a click of a button.

In-House Contact Centre

Our Captive Contact Centre is equipped to conduct primary research for quality checks on data; thereby improving its accuracy consistently. Our Contact Centre synchronizes with Data Expertise to provide an optimum Solution to you with the flexibility to monitor and control your campaigns at any point during execution.

Our Data

Our proprietary Data Repository & Management System, Krypton, is a comprehensive compilation of pan-India Marketing Information that provides in-depth business data and multi-level insight on businesses enabling focussed targeting of prospects.

Our rigorous quality management process continuously update our data to maintain high level of accuracy on on-going basis.

Precise data is the foundation of all our offerings. We ensure that you get quality data by-

Broad Market Coverage

Our data provides intelligence on 1.6 million companies spread across Tier I, II & III Cities. We follow a meticulous process for continuous data sourcing to penetrate and capture intelligence on businesses.

Complete View of businesses

Applying business intelligence, we provide a 360-degree view of businesses outlining Firmographics, Corporate Linkages, Industry Mapping and their associated contacts including mapping of roles and departments by Function, thereby enabling precise target marketing solutions

Proprietary Industry Classification

Our proprietary Industry classification provides you to select upto 5 level of Industry Segmentation, which enables you to identify Prospects right from a broad industry level down to a specific brand.

Supply Chain Tracking

Our data supplements firmographics with end-to-end tracking of Supply Chain Networks right from manufacturer to retailers; creating unique capabilities to define competitive landscape and identifying new business opportunities.


Our data is verified with a combination of primary research, tools and techniques, which provides you with over 90% connectivity and deliverability.