Event Audience Management

Getting the right audience is a key factor in determining the success of Meetings, Incentives, Conference & Exhibition programs. Credence blends multiple direct marketing channels to generate and manage audience for events. We provide end-to-end response-oriented Audience Management platform for your events beginning with planning to onsite registrations to event attendee analysis.

Our Event Audience Management Services engage with your prospects generating right attendees for marketing events -


  • Inform; Educate & Connect
  • Creating/Consolidating database of targeted invitees
  • Connecting with Audience Platforms: Email, Direct Mail, Tele-Connect
  • Handling confirmations & cancellations
  • Follow-up & Reminders


  • Managing Registration Process
  • Designing & Managing Feedback Mechanism

Post Event

  • Event Analysis
  • Compiling Customer Intelligence and updating database
Event Audience Management Process

Traditional Mode:

We execute complete event audience management activity using our data-driven approach and Contact Centre capabilities. We target relevant audience identified for your event and generate interest for participation.

Online Mode:

Through our Online Integrated Marketing Application, OptimaX, we provide an end-to-end event audience management process right from data to participation to event analysis. This empowers your marketing teams with capability to manage event audience independently.

Event Audience Management Services catalyses Customer Acquisition process by garnering and managing participation of right set of audience at the events.