Data Rationalization

Data for business decision-making is often available within the organization; distributed in files across functions, locations and teams. Our Data Rationalization Services create a consolidated and consistent view of your business data.

This process establishes quality benchmarks and standardized data formats across all functions and locations, thereby, facilitating robust analysis and insights.

Why Rationalize?

  • Eliminate duplicate and unusable data
  • Reduce costs in maintaining data
  • Faster decision-making

We work with your data to create unique & relevant data intelligence; enabling you to create focussed Direct Marketing Activities.