Strategic Consulting

In today’s increasingly complex & hyper competitive marketplace, it has become imperative for businesses to be able to assess progress and take corrective actions in real time. Thereby, data-driven marketing has become a criticalcomponent for a marketer to consistently improve business performance and stay ahead of competition.

At Credence, we support businesses to convert its organization data into a strategic asset. With our expert guidance we help you develop frameworks and decision making processes to create data-based roadmap for Direct Marketing activities, there by maximizing the return on your marketing investments.

Our Strategic Consulting Services follows a unique data-driven approach that understands your Business Strategy, Customers & Processes to derive in sights on-

  • Customers & their propensity to behave
  • Market Penetration
  • Competitive Benchmarking & Trends
  • Enhancing the effectiveness of your Business Processes

We combine data-centric approach, insights & expertise to set-up a robust data structure to help you initiate and organize your Direct Marketing Processes and Campaigns.

What we do?

We, at Credence, support you in widening your Customer base with a result-oriented approach that makes business processes measureable and effective. Working with the data, we create cumulative intelligence on critical contributors of connecting, acquiring & retaining customers. These begin with

  • Do you know the depth & size of your markets?
  • Have you profiled and categorized your customers on critical parameters of your business?
  • Have you scouted for the clones of your customers?
  • Do you know the trends of your customer response?

To introduce data-driven business approach, our first stepping stone is - Understanding your Business Goals, Data Assets, Market Strategy and Brand Positioning. This understanding seeps into designing the data-centric Business Strategy that synchronizes with your goals, consulting with you every step of the way.

How we do it?

We use the foundation of knowledge - data; to build this customer-centric strategy that enables organization to identify and prioritize the customers. Our suite of offerings includes

Prospect Identification - Define the universe of prospects based on insights.Data Design - Identify & prioritize relevant data elements and define a robust structure to manage data effectively. Data Integration - Consolidate organization-wide data into a unified repository facilitating information exchange. Data Hygiene & Grading - Analyze data decay to plan enrichment process. Data Mining - Review the data to identify trends and patterns.Analytics - Derive the propensity to respond based on historical data.